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As the world has widely adapted the principle of searching for relevant information online, many practicing physicians, especially those who are involved in specialty - must pay a close attention to their brand and their reputation on the World Wide Web. There are numerous web pages available to the general public about particular physician and where he/she practices. Most of those pages are either managed by a third-party company or created for promotional use. Some physicians are not even aware of this and are found by surprise when their patients bring up the information, they found on them online. Physician’s name is a brand that he or she carries throughout entire medical career, and it might make or break the legacy of academic or private physician on the long run.